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PHILIP TREACY 01 | Creative Direction, Photography, Production Design [Set Design]

PHILIP TREACY 01

Creative Direction, Photography, Production Design [Set Design]

Collaborating closely with Philip Treacy on the art direction, photography, and set design for this project, our aim was to craft a contemporary yet timeless campaign. We sought to capture a great variety of composition styles while streamlining the timeline for this shoot.

With this objective in mind, we designed a custom styling piece in various colours, utilizing a recurring material from this collection. This piece was styled in many different ways, providing the opportunity to create a variety of compositions in a short amount of time while maintaining consistency throughout the project.

The lighting was meticulously chosen to enhance textures and match the softness of the tulle, creating a consistent gradient lighting with a timeless feel.