Velux

We believe in story-driven campaigns—for us, art direction and set design go beyond creating visually stunning images. Every scene must be relatable, immersive, and emotionally engaging to truly connect with the audience and drive conversion.

For this project, we meticulously designed three distinct sets, each tailored to resonate with a specific demographic. Every element—from props to furniture—was intentionally selected to reflect the brand’s identity and appeal to its target audience. By crafting environments around well-defined characters, we ensured that every detail felt purposeful, authentic, and relevant to the brand’s customers.