PHILIP TREACY 02

Striving to achieve a sophisticated yet contemporary aesthetic, distinct from previous campaigns, we collaborated closely with Phillip Treacy to shape the art direction and set design for this project.

From styling to set design, every detail was meticulously considered to showcase the hats in their best light. Our set design and art direction were developed with the aim of accommodating a wide variety of hat styles, colours, and textures, all while adhering to time constraints and workload.

The objective was to streamline props and art direction without compromising on style, ensuring sufficient compositional variety while maintaining a cohesive campaign suitable for use across various marketing channels.