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Pre to post-production
Crewing
Casting
Location Scouting
TVC
Social
Online Content
E-Commerce
Set design
Set build
Set dressing
Prop styling
Prop making
Visual Merchandising
Print campaigns
E-commerce shoots
Retouching
Production
Direction
Post-production
Art direction
Talent headhunting & management
3D motion & stills
Brand films
Advertising
Music videos
Visual identity
Logo design
Graphic assets
Tone of voice
Packaging
Web design development
Maintenance & administration
Platform development
SEO
Content strategy
Creation & media toolkit
Paid social
Email marketing
Growth strategy
Honda | Art Direction, Set Design, Prop Making
Honda
Art Direction, Set Design, Prop Making
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Collaborating closely with the director, we meticulously developed the art direction for these three distinctive worlds.
Our vision involved extending these colossal 15 x 20 meter LED screens into immersive 3D environments, seamlessly merging 2D imagery with 3D props.
The key to success was crafting detailed 3D sketches that ensured the right proportions for elements like plants, trees, 3D sculptures and lampposts among others; creating a smooth transition between screen and props.
This precision was essential to gauge the visual impact of each prop within the set, allowing us to optimise our budget by focusing on the most impactful elements.
Behind the Scenes
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